Strategic Positioning of Southwest Airlines Assignment - 1

Strategic Positioning of Southwest Airlines - Assignment Example The world of the 21st century presents a global scenario which is powered by rapid change, ever-evolving business environment and high productivity of the masses.   The fast evolution and penetration of the internet in various corners of the globe along with the speedy acceptance of various kinds of sophisticated technological gadgets by the global masses has brought in a tremendous change in the nature and means of communication all over the world. The highly advanced level of development along the lines of communication has transformed the planet Earth into a single and highly connected entity. It is important to mention the fact that because of tremendous connectivity, the spreading and diffusion of various kinds of global trends which are emerging in various advanced and established markets are happening at a much faster rate. The fast diffusion of global trends is creating a steady demand among the consumers located in various parts of the world, which is automatically paving the way for the emergence of many new markets from various corners of the world. While studying the trend of emergence of new markets, it has been realized that majority of the new markets are emerging from young and growing economies, which are spread all over the world. Trend analysis and subsequent research have pointed out the fact that the new markets that are emerging from the developing economies will be the center point of future growth. As a result, there has been a growing trend which highlighted the fact that the businesses organizations, that are located in both the developing as well as developed economies are aggressively trying to enter into many new markets for the purpose of generating significant competitive advantage as well as solidify their future growth prospects.